Why Typography Is an Important Part for a Graphic Designer?
Graphic design is a discipline that covers a lot. Before developing a product such as a logo, you must take into account and work many elements. Such as the idea, color, typography, position, distances or composition, and get them all harmoniously combined. We can compare this work to that of a symphony in which a wrong note can ruin an entire presentation.
However, typography plays a significant role that goes beyond not clashing with the other elements since the typeface itself can communicate ideas such as prestige, emotions, or joy. In addition to working as a sign of identity. Let’s not forget that just as there is corporate color, you also work with corporate typography.
But what is typography? We can say that it is responsible for the visual materialization of verbal language. That is, of writing.
It is the art of playing with the graphic elements of written text. Use the spaces and define the shape of the letters according to some specific objectives. That can range from optimizing the readability of the book to adapt it to express some concept as elegance.
To give you a clearer idea, we are going to say the typefaces of the menus of the word processing, design, or video programs. This means that all the typographical possibilities that you choose daily in Word. For example, are not thereby magic. Still, each one has been thought, drawn, and materialized by someone with some objective.
Form and Meaning
These concepts are elementary to understand the territory in which the typography moves. When we speak in away. We mean the tangible, what we see, that is, the stroke, the geometry, the style, and the axis of inclination of the letters. The meaning, on the other hand, is something mental. It is the concept, idea, or emotion that the form transmits to us. It is the message of the typography.
From there, the typography takes on a new meaning. Because we can understand that they are not merely randomly drawn strokes, but that each one with its characteristic features shares a story, provokes emotions and transmits a specific and determined message.
It is essential to know some of the basic features of the typographyOh. And how it interacts in the graphic medium in which it is found because it is not the same to use a large body type (bold) than to use a low body typeface (light). Each of them transmits something different and has a contrast major or minor within the message.
The contrast is a fundamental value when making a typographic composition. And you must establish a correct typographic hierarchy based on the needs of the importance of each part of the text within the design being the most proper use of few typographical fonts. If we want to establish a correct typographic hierarchy, some basic concepts can be used when working with typography, in the photograph at the bottom we can see some of the most used regimes when working with text in the design.
Serif & Serif Fonts.
We see the classification of typographical fonts in Serif and Sans Serif.
A classification of font families much more general than DIN 16518-AtypI, but widely used in digital media, is what divides typographic families into Serif and Sans Serif.
Serif or serif fonts originated in the past when the letters were chiseled into blocks of stone. Still, it was challenging to ensure that the edges of the messages were straight. So the carver developed a technique that consisted of highlighting the cross lines to the finishing of almost all the letters, the reason why the messages presented in their ends some very private auctions, known with the name of serif.
DaFont is a web platform that has a wide variety of fonts with a catalog sorted by style. And this system is handy to download fonts quickly because we do not need to make any registration on the web to download any font. Another critical aspect, the legal part that involves. The use of a typeface created by a third party is secured on the web thanks to a section where we can see what private property rights each type of source has.
At a functional level, it is advantageous because it has a search engine where we can write any text and see how it is with different fonts. This is very useful to try not to fill our typeface PC (usually hehe). Next, we will see some screenshots of this website.
With the necessary information provided on the use of typography and the sample of a powerful typographic resource. We are ready to begin investigating the world of typography.