What Different Types of Fonts Mean and How to Use Them
Many people are lost when choosing fonts for their projects. So I like to make these compilations of the best and it’s Types of Fonts (typefaces, if you prefer) each year. If it helps you. I will collect them in a single article where you can see my selection of the best fonts since 2012. Now we go with the best fonts of 2016.
Types of Fonts
By Laura Meseguer, without a doubt, the best of 2016, a reinterpretation of what a dry stick (sans serif) should be in the 21st century. For me, it is, without a doubt, the new Helvetica, and if it does not go down in history as such. It is because Laura is not called Laura van Meseguen.
Reinterpretation of the grotesque by Dalton Maag, a hybrid with the best of Helvetica and Univers. You can also download it, try it and if it fits into your project, pay the license later (if you are a student you can use it for free).
Font types without thanks are called “sans serif fonts “and are the most popular for texts. Classic sans serif sources. Such as Helvetica and Univers, have experienced a rebirth in recent years and wreak havoc lately, especially in the advertising world.
Symbols have become a mandatory element when illustrating different graphic designs. The tokens allow you to communicate quickly and easily, and often universally. Designers will have no difficulty using vectorized symbols in sophisticated graphics. Even with large print dimensions, without compromising quality and they can also fit them into small digital files.
The popularity of handwritten style fonts is increasing at a constant rate. They resemble calligraphic writing but with a more simple or printing touch than traditional calligraphy. Its original and unconventional characters are perfect for greeting cards, Valentine’s, birthdays, or flashy holders. In advertising or posters, these sources are the ideal key to new and casual products.
Biometric They refer to the automatic identification of a person based on their anatomical characteristics or personality traits. Such as the biometric signature. We talk so much about facial recognition but also genetic (DNA).
Another of the typographical fonts most used by designers is Helvetica. Those who use it more indeed have fewer digital resources for design, but even the most professional come to it.
It is easy to visualize by the target audience, so it is an option that should be available within the scope of the project in which you work.
This is another type of classic typography that every graphic designer should know. It was created more than 30 years ago, and its subtle design makes it ideal for designing websites, books, and magazines.
Another of the most famous and common typefaces to recognize is Bodoni. Many designers use it for the creation of logos, and it is mainly used in the fashion industry due to the combination of thick and thin strokes that make it aesthetically attractive.
Like Futura typography, it also plays with geometric shapes, which adds charm to the design.
It is a source widely used in the development of small, horizontal, and geometric designs.
You could say that it has a touch of luxury that makes it an ideal alternative to meet many of the demands of graphic designers.
We now enter into a thoroughly modern typeface. It was created in the early 2000s. Its style makes the Gotham designs look very professional and clean.
An example of the use of this type of typography is the posters used during the presidential campaign of Barack Obama in 2008.
Machine to machine. It refers to the Internet of Things, which are those technologies that allow the connection of different devices to each other. An example is GPS, but also the so-called NFC chips (technology that is based on wireless communication and that allows data to be transmitted securely: mainly integrated into smartphones and tablets). A whole world of possibilities that can also be found in parking meters, ATMs, vending machines …
Transaction data The data that is recorded in the billing departments is part of the normal operations that occur in regular transactions. There are also call centers, messaging, claims, presentation, and registration of documents and those generated by card payments, online payment.
They are generated by humans — all those recordings to customer service operators: Call Center, also e-mail, or electronic medical records.
Web and social media. They are those that originate in the network and configure, according to experts, the most significant piece of the cake called Big Data and is one of the most used data sources today. We talk about the information that is generated about clicks on links and elements. But also of all that contained in the searches. We do, for example, on Google, publications on social networks (Twitter, Facebook, Linkedin …) and web content such as pages, links, or images.
In conclusion: once we have identified what are the necessary data sources for our strategy. We will apply the analytical techniques to operate on them. And thus obtain value to the information or what is the same: have the ability to translate the data into business value. Something that will only be possible knowing how to manage both the information offered by structured and unstructured data of the organization with the help of the appropriate analytical tools.