Top 10 Characteristics of a Great Graphic Designer
Those who do not know the area of Great Graphic Designer think that it is only about creating shapes and putting colors that look cute. But the reality is different; the art of graphic design involves communicating visual messages. Therefore, graphic design does not create but interprets a message to society. Let’s see then, what are the characteristics of graphic design that allow the message to reach the public effectively.
Great Graphic Designer Characteristics
To break down the characteristics of graphic design, the main objective of this art must always be kept in mind: the communication of a message. Thanks to the help of instruments such as graphic, geometric, and typography elements, efficient graphic design can be carried out. So, we find that the characteristics of graphic design are mainly:
We must know where the limits and responsibilities are for our project to work out well. It is good to risk and innovate to some extent. We must not design outside our borders and those marked by the company itself. The design can go from being a success to a failure in a matter of seconds. Look out!
2. Desire to Learn /Motivation
We must never lose the desire to learn and Motivation. This will open the doors to relearn and open to new design concepts. Remember that graphic design is a world in constant change.
The flexibility of criteria: Having the flexibility of rules will help us to adapt to the changing conditions of this magnificent world. We must be flexible to all changes and developments that graphic design entails.
We can always come up with ideas and adapt them to our design correctly. This can make the difference between one designer and another.
The design must be clean and fresh. We must always think about the users and the experience they will have in front of our design. To this quality, and the one that comes next, the concepts of User Experience (UX) enter more deeply, where more and more importance is given to clear and straightforward designs.
5. Flat Color Combinations
From vibrant and energetic colors to the use of pastel tones, in graphic design, it is fashionable to combine different flat colors leaving behind the gradients.
Pantone has declared emerald green as a color for this 2013, so green is one of the most used colors. However, the minimalist air still prevails white or black predominates combined with some other color, and it is rumored that for the rest of the year, we will see a lot of Mykonos blue or Samba red.
6. Flat Design
The most widespread trend, and which seems to have no intention of ceasing to be, is the flat design, which consists of using simplified graphics on geometric backgrounds.
So great is the scope of this fashion that companies such as Microsoft or Google have redesigned their image to join a flat manner, filling everything with simple icons on flat colors.
7. Meet With Clients
To estimate the scope of the design, the visual communicator must be aware of the limitations that may exist regarding economic resources.
This will allow you to make decisions related to the tools you will use, if you can count on the support of professionals from other branches such as photographers or publicists, etc.
8. Lead Work Teams
The graphic designer can hold different positions in an organization, so he will be in charge of teams of professionals that make up a particular department.
As Creative Director, the graphic designer directs a team that creates visual elements for the commercialization of brands, advertising campaigns, among other activities.
On the other hand, an Art Director coordinates the actions between artists and illustrators to meet the deadlines set by the client. Also, as Art Production Manager, the graphic designer manages. The creative process by focusing on improving efficiency and reducing costs.
A good web designer must be very active and curious about all the news and trends of information and communication technologies (ICT). Despite the permanent effort of designers and image professionals to claim themselves as artists. The truth is that design is not a hundred percent free art: it obeys a client and a user. Which requires every web designer a concern for always find the satisfaction of the final consumer. What is our target, aesthetic trends predominate in the sector, and usability preferences do the user or consumer have? What tools and software are the most current? These are several of the questions that any web designer should ask himself to be updated.
The professional profile of a web designer consists of a series of knowledge and skills that can only be acquired with constant and optimal training.
And you, do you think you have the qualities of a web designer? If you are missing some, put on the batteries! If, on the contrary, you are leftover or you have some more to contribute, surely you are qualified to share it.